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Legal

Privacy policy

Last updated: January 2025

1. Who we are

This privacy policy applies to Elsi Design Ltd (“Elsi”, “we”, “us”, “our”), a company registered in England and Wales. Our registered address is Rams View, Merryfield Farm, Soames Lane, Alresford, SO24 0HF.

We are the data controller for the personal data we collect from you via this website. You can contact us about data matters at info@elsi.dev.

2. What data we collect

We may collect the following types of personal data:

  • Contact information — name, email address and telephone number when you complete our contact form or email us directly.
  • Project information — details about your project, location and requirements that you share with us.
  • Technical data — IP address, browser type and version, time zone setting, operating system and platform (collected automatically when you visit our website).
  • Usage data — pages visited, links clicked and time spent on the site (collected via analytics cookies if you have consented).

3. How we use your data

We use your personal data to:

  • Respond to your enquiries and provide you with information about our services.
  • Manage our client and prospect relationships.
  • Improve our website and services.
  • Comply with legal and regulatory obligations.

Our lawful bases for processing your data under UK GDPR are:

  • Contract — where processing is necessary to perform or prepare a contract with you.
  • Legitimate interests — to operate and improve our business, provided your rights do not override our interests.
  • Consent — for optional analytics cookies, which you can withdraw at any time.
  • Legal obligation — where we are required to process your data to comply with the law.

4. How long we keep your data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

  • Contact form enquiries: 3 years from the date of your enquiry, unless a contract is formed.
  • Client records: 7 years from the end of the contract (for legal and tax purposes).
  • Analytics data: as long as analytics cookies remain consented (up to 26 months).

5. Who we share your data with

We do not sell your personal data. We may share it with:

  • Our email and CRM service providers, who process data on our behalf under data processing agreements.
  • Our IT and hosting service providers.
  • Professional advisers (accountants, solicitors) where required.
  • Regulatory bodies or law enforcement agencies where required by law.

We do not transfer your personal data outside the UK or European Economic Area without appropriate safeguards in place.

6. Cookies

Our website uses cookies — small text files placed on your device. We use:

NamePurposeTypeDuration
elsi-cookie-consentStores your cookie preferencesEssential12 months
_gaGoogle Analytics — tracks sessions and page viewsAnalytics26 months
_ga_*Google Analytics — session distinctionAnalytics26 months

You can manage your cookie preferences at any time using our cookie banner (visible on first visit) or by clearing your browser cookies. Withdrawing consent for analytics cookies does not affect the lawfulness of processing prior to withdrawal.

7. Your rights

Under UK GDPR, you have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — request correction of inaccurate or incomplete data.
  • Erasure — request deletion of your data in certain circumstances.
  • Restriction — request that we restrict processing of your data.
  • Portability — receive your data in a structured, machine-readable format.
  • Object — object to processing based on legitimate interests.
  • Withdraw consent — withdraw consent at any time where consent is the lawful basis.

To exercise any of these rights, please contact us at info@elsi.dev. We will respond within one month of receiving your request.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include encrypted data transmission (HTTPS), access controls and regular security reviews.

9. Changes to this policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting an updated notice on this page. The “last updated” date at the top of this page reflects when changes were last made.

10. Contact us

If you have any questions about this policy or how we handle your personal data, please contact:

Elsi Design Ltd
Rams View, Merryfield Farm
Soames Lane, Alresford
SO24 0HF
info@elsi.dev